Alidad

Iranian-born, Mayfair-based, Alidad is world-renowned for opulent, richly layered interiors that pair colour and decadence with quiet practicality. Over decades he has worked on some of the finest homes and historic restorations anywhere — new residences, period houses and listed buildings — earning a reputation as a master of comfort dressed in grandeur.

Renowned designer famed for his opulent interiors. AD100, House & Garden Top 100, Elle Decor A-List.

Course

How to Create Timeless Interiors

World-renowned interior designer Alidad has more than three decades of experience creating truly timeless, luxurious homes. Filmed in his exquisite London flat and across a number of shops and suppliers, this online course shares Alidad’s secrets to creating a home that stands the test of time, revealing his approach to all aspects of an interior design project from laying out rooms to buying antiques and textiles. Discover how to move past being trend-led in your interior design choices, define your own tastes, and become empowered to create a timeless, highly functional home that will still look just as good in 15 years time. 

Lesson plan — 35 lessons
01 Starting your project
  1. Meet Alidad
    01 Meet Alidad
  2. The timeless home
    02 The timeless home
  3. Achieving a timeless look
    03 Achieving a timeless look
02 Inspiration is crucial in developing your own style.
  1. Finding your own style
    04 Finding your own style
  2. Buscot Park - part 1
    05 Buscot Park - part 1
  3. Buscot Park - part 2
    06 Buscot Park - part 2
  4. Understanding scale
    07 Understanding scale
  5. Creating rooms from scratch
    08 Creating rooms from scratch
03 How would you like your home to feel?
  1. The five senses
    09 The five senses
  2. Creating an atmosphere in your room
    10 Creating an atmosphere in your room
  3. Pictures and paintings
    11 Pictures and paintings
  4. Lighting your home
    12 Lighting your home
  5. Carpets and rugs
    13 Carpets and rugs
  6. The importance of accessories
    14 The importance of accessories
  7. The family room
    15 The family room
  8. The multi-functional room
    16 The multi-functional room
04 A timeless home starts with good planning
  1. Alidad’s process
    17 Alidad’s process
  2. Working with clients
    18 Working with clients
  3. Cosmetic architecture
    19 Cosmetic architecture
  4. Creating a floorplan
    20 Creating a floorplan
  5. Pulling a scheme together
    21 Pulling a scheme together
  6. Pulling a scheme together - part 2
    22 Pulling a scheme together - part 2
  7. Everything doesn’t have to match
    23 Everything doesn’t have to match
05 How to incorporate antiques into your home
  1. Antique textiles
    24 Antique textiles
  2. Antique shopping - James McWhirter Antiques
    25 Antique shopping - James McWhirter Antiques
  3. Antique shopping - Guinevere Antiques
    26 Antique shopping - Guinevere Antiques
  4. Antique shopping - Peta Smyth
    27 Antique shopping - Peta Smyth
06 Experience Alidad’s home through his eyes
  1. Walkthrough - the study part 1
    28 Walkthrough - the study part 1
  2. Walkthrough - the study part 2
    29 Walkthrough - the study part 2
  3. Walkthrough - the drawing room part 1
    30 Walkthrough - the drawing room part 1
  4. Walkthrough - the drawing room part 2
    31 Walkthrough - the drawing room part 2
  5. Walkthrough - the dining room
    32 Walkthrough - the dining room
  6. Walkthrough - the hallway
    33 Walkthrough - the hallway
  7. Walkthrough - the bedroom
    34 Walkthrough - the bedroom
  8. Final words & summary
    35 Final words & summary

“Alidad explains each topic with great clarity, competence and helpfulness, suggesting original proposals and inviting you to find creative and unexpected solutions, without forgetting practicality and comfort. I particularly admire his style and would like to thank him for making his experience available.”

Letizia

“I have subscribed to access all the courses so have watched one on interior design and this one with Butter Wakefield who specialises in small garden design. She has a lovely personality and comes across as being a ve...”

Louise Brown Apr 10, 2026

“I love CreateAcademy. I came in for the gardening and floristry courses, but am also watching an interior design one at present. And the photography course is an absolute must, best I've ever done.”

Wellesley Apr 1, 2026

“What a great investment, I have learned such a lot from the first three courses. My evenings have gone from not being able to find anything that captured my imagination on TV to learning and expanding my knowledge on ...”

sojojo Mar 30, 2026

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