Reena Simon

Known for her modern Scandinavian aesthetic, Reena has gained a huge social following through her online lifestyle journal Hygge for Home where she shares advice on how to create beautifully designed, joyful living spaces. Documenting her cosy lifestyle Reena shares her journey of building and remodelling a 1960s bungalow into her dream family home, a black-clad cabin-style propoerty with a backdrop which could easily be mistaken for a Swedish landscape and an interior that you could find in any of the Nordic countries. Alongside co-writing a bestselling book, Scandi Rustic, which has sold over 75,000 copies worldwide, her acclaimed substack offers Scandinavian inspiration and innovative design ideas.