Advanced Floral Design

Planning - Part 4 - Other considerations

with WILLOW CROSSLEY — World-renowned florist, author and designer, known as the UK’s ‘Queen of Flowers’.

Lesson 19 of 20

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As a florist for any large event or wedding, your plans and designs also feed into the remit of a wider team, so Willow discusses how to establish good working relationships. She also shares some tips on how to make your budget go a little further.

From the Lesson Workbook

Other Considerations

As a florist for any large event or wedding, your plans and designs also feed into the remit of a wider team, so it's vital to establish good working relationships from the very start. I'll also be sharing some tips on how to make your budget go further.

Working in a Team

Planning any wedding or event requires lots of decision-making and a huge team of people, each with their own responsibilities.

While the hiring of the marquee, furniture and crockery isn't the job of a florist, these elements are often instrumental to your design. Make sure to ask questions early on about important things such as the size and shapes of tables, as well as the marquee or tent fabric. Your input and opinion may also be asked for on the finer details such as plates and tablecloths too.

Making a Budget Stretch Further

  • Look in charity shops for glass vases and bottles.
  • Save old jam jars, which can then be tied with ribbon for a pretty table posey. I like to include around 15-20 stems for a jam jar posey, and the height of the arrangement should be 1.5 x the height of the jar.
  • Forage for foliage; Cow Parsley is abundant in May and June, just remember to sear it first.
  • Ask friends and family with an interest in gardening to help grow your flowers.

Sourcebook

  • The Real Flower Company by Rosebie Morton
  • Jones Furniture and Catering Equipment Hire
  • Raj Tent Club
  • Next Door

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Willow Crossley

Your Instructor

Willow Crossley

World-renowned florist, author and designer, known as the UK’s ‘Queen of Flowers’.

Willow Crossley is a professional floral stylist, creating wild and whimsical arrangements full of colour, pattern and movement for an array of top British brands (Jo Malone, OKA). She is the author of four books and is regularly featured in House & Garden and many other publications. Willow is passionate about the profound impact nature can have on how we feel, and has gained a substantial following for her down-to-earth and inclusive approach to floristry and gardening. Willow firmly advocates a sustainable approach to floristry, working with the seasons and sourcing locally grown stems wherever possible.

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