Designing Spaces with Purpose

Stage 2 - Creating a design brief

with ALEX DAULEY — Leading British interior designer

Lesson 3 of 23

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For the second stage of her four-step process, all of the information and knowledge gathered in the research stage is then translated into a detailed design brief - and Alex shows you how.

From the Lesson Workbook

Stage 2 - Creating a Design Brief

For the second stage of my 4-step process, all of the information and knowledge gathered in the research stage is then translated into a detailed design brief.

Stage 2 - The Design Brief

The design brief documents every single aspect of the project.

Each space is given a written narrative that details how the design is being approached in terms of look, feel, mood and practicality. There is also a comprehensive list included that contains every element that needs to be sourced and every requirement that needs to be factored in.

I also like to include a word cloud, which incorporates all of the key words of the project. These words become apparent through your research and conversations with the client.

It's important to be aware that just like so much of the design process, this brief can be ever evolving. The client may change their mind on certain aspects, or the budget may need to be adjusted. The mark of a good designer is being able to adjust, pivot and react in an agile, considered manner.

Here is the link to the design brief I show you in the lesson.

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Alex Dauley

Your Instructor

Alex Dauley

Leading British interior designer

Alex Dauley is a powerhouse in the world of interior design. Entering the industry as a second career, she quickly and confidently established her own space, offering clients a seamless, end-to-end design service. In 2020, she joined forces with acclaimed designer Sophie Ashby to co-found United in Design, a pioneering initiative dedicated to driving inclusivity and diversity within the design industry. Alex's design approach is rooted in storytelling, vision, and purpose. Known for her refined aesthetic and intuitive understanding of her clients’ needs, she creates interiors that are not only beautiful but deeply personal, transforming everyday spaces into meaningful sanctuaries. As an advocate for greater representation in design, Alex continues to inspire innovation and cultural change. Her leadership was recognised with a prestigious Black British Business Award in 2021, affirming her impact both within and beyond the creative world.

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