A Life in Design

Establishing strong client relations

with VEERE GRENNEY — Esteemed New Zealand-born UK-based decorator

Lesson 34 of 40

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Veere emphasises the vital importance of a good relationship between designer and client, and suggests ways of fostering this from the outset.

From the Lesson Workbook

Establishing Strong Client Relations

I've always found that the relationship between designer and client is vitally important to the whole process of interior design. You need to foster an intuitive understanding of people in order to undertake successful design.

Your Job to the Client

There are many types of clients, but not many of these are sure of what they want, which is often why they have enlisted the help of an interior designer. Your job is to take them through the process, listening carefully and getting to know them, so that you can show them things until they suddenly recognise what they do want.

It can be an intimate relationship, with lots of conversations in order to better understand your client and their needs. They may not think to tell you everything, so you have to be highly intuitive to what they may mean behind what they are saying.

Understanding people and being able to foster good relationships is one of the most important qualities you can have as an interior designer. Not only will you be working closely with your client, but a whole orchestra of other people working with you to achieve the vision.

Working Towards a Shared Vision

Every project should begin with lengthy discussions to ensure you are on the same page as your client and have a shared vision of how everything will work.

Communicating honestly with people is imperative to achieving a collaborative process that will enable you to design the best possible outcome.

Homes Are Deeply Personal to Clients

You must always remember that the way a person's house looks is a hugely emotional thing and should always be dealt with sensitively.

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Veere Grenney

Your Instructor

Veere Grenney

Esteemed New Zealand-born UK-based decorator

For more than three decades, Veere Grenney has shaped the landscape of international interior design with an eye for timeless elegance and a deep respect for tradition. Having begun his career under Mary Fox Linton, and later serving as a director at Colefax and Fowler, Veere went on to establish his own company in central London in 1996, one that continues to define the art of classic contemporary living.

His work has been consistently recognised at the very highest level with Veere holding a place in House and Garden’s Directory of 100 Leading Interior Designers for the past seven years, alongside being named one of Veranda’s ‘Magic Makers’ in 2013, and additionally is a proud member of Architectural Digests prestigious ‘Top 100’.

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