The Complete Floristry Masterclass

Conditioning

with WILLOW CROSSLEY — World-renowned florist, author and designer, known as the UK’s ‘Queen of Flowers’.

Lesson 7 of 43

Rated 4.7/5 on Trustpilot
|

Learn from the world's best creative minds on Create Academy

Conditioning - Video thumbnail

Buy or subscribe to watch

Understand how to bring the best out of your arrangements as Willow walks you through the most effective ways to condition and prepare different varieties of flowers.

From the Lesson Workbook

Conditioning

Conditioning flowers is picking, preparing, storing and looking after them to ensure they last as long as possible.

Key Question

Q: Do you wash the stems of your cut flowers as you change the water?

A: It isn't necessary to wash the stems as you change the water. However, when you change the water every other day, give your stems another trim of about an inch. Cutting at an angle creates a straw effect, making it easier for the flower to drink. Make sure that any leaves below the waterline are also removed.

Don't throw away your cuttings, they're often useful/pretty to put in small bud vases and add to your arrangement. If you're picking flowers, do so last thing in the day or first thing in the morning, to try to avoid the heat of the day. The warmer and sunnier your home is, the more water your flowers will need.

Use a bucket to give the flowers a long drink once they're picked, preferably overnight with the water up to the necks of the flower but not touching any of the petals. Tap water is perfectly fine for watering your plants. The fresher the water the longer the flowers will last so try and change the water as often as possible. Remember to cut on a diagonal, as this will help the flowers to drink more effectively. I recommend removing leaves as this will help your flowers last a little longer.

I don't bash the stems of plants that are woody as this increased surface area will bread bacteria. When buying seasonal the flowers will last longer as they are in their prime and will require less conditioning.

Flower food is like drinking a can of coke for a flower, in that it perks them up quickly and temporarily but isn't the best thing for the long-term. Searing is another brilliant trick to help flowers last longer. Plunge about 10% of the stem into boiling water (for about 10 seconds for delicate flowers, up to 25 seconds for more woody-stemmed flowers). Lilac, roses, cow parsley and hellebores react very well to this treatment.

Conditioning Steps

  1. Leaves should be completely stripped from both the bottom half and two-thirds of each stem.
  1. Using a sharp knife or secateurs, cut the stems to length in an angled fashion without leaving any marks on the stems.
  1. Once cut, put stems in a bucket of clean water and give them a drink overnight.

Get the full workbook, video lessons, and more with a Create Academy subscription.

Subscribe to access the full workbook
Access all courses
$30 /month

Access 56+ courses, billed annually

Subscribe Now
Buy this course
$197 one-time

Lifetime access to this course

Buy Course

Already a member? Sign in to watch

Rated 4.7/5 on Trustpilot

437 reviews

Read more

Very good tutorial from a professional garden...

I have subscribed to access all the courses so have watched one on interior design and this one with Butter Wakefield who specialises in small garden design. She ...

Louise Brown

Apr 10, 2026

Time spent well

I love CreateAcademy. I came in for the gardening and floristry courses, but am also watching an interior design one at present. And the photography course is an ...

Wellesley

Apr 1, 2026

What a great investment

What a great investment, I have learned such a lot from the first three courses. My evenings have gone from not being able to find anything that captured my imagi...

sojojo

Mar 30, 2026

I loved this course with Amanda\u2026

I loved this course with Amanda Lindroth! Her approach to decorating is so relaxed and she makes it feel attainable. She explains the reasons behind her decisions...

Elizabeth

Mar 27, 2026

Willow Crossley

Your Instructor

Willow Crossley

World-renowned florist, author and designer, known as the UK’s ‘Queen of Flowers’.

Willow Crossley is a professional floral stylist, creating wild and whimsical arrangements full of colour, pattern and movement for an array of top British brands (Jo Malone, OKA). She is the author of four books and is regularly featured in House & Garden and many other publications. Willow is passionate about the profound impact nature can have on how we feel, and has gained a substantial following for her down-to-earth and inclusive approach to floristry and gardening. Willow firmly advocates a sustainable approach to floristry, working with the seasons and sourcing locally grown stems wherever possible.

Access to all courses

Get access to unlimited learning with a Create Academy subscription