Pillar 3 - Marketing

Pillar 3 - Marketing

From an early stage in my business, I knew I needed help with marketing my work and promoting myself. It's all about how best to communicate your story in the most engaging and authentic way.

Marketing

• A marketing role doesn't necessarily need to be someone full-time within your team; they may be a freelancer who comes in at moments when you need additional support to publish a project or build a website.

• I was once told that 'Images attract, and copy sells', and is something I stand by in my marketing strategy today.

• Be bold and aim high; don't restrict yourself by thinking small. You can build your business to be as big as you would like; it's all about holding onto a sense of ambition.

• The name of your studio is incredibly important and shouldn't be underestimated. Consider whether you want to be the face of your business or whether you want to build a brand that can outgrow just you.

• We have a set of values at Sims Hilditch that were decided upon at the start of our journey. They are; 'Aim high, do the right thing, do it together and keep it real'. These help us to remember our mission and what we stand for even in the harder moments, and I really recommend taking the time to do the same for your business.

• Photography is fundamental within an interior design business, and having good-quality imagery of your projects goes a long way. Take time to choose the right photographer that aligns with your style.

• Instagram and Pinterest are useful marketing tools, and we often get clients who have found us through our social media channels.

• There is huge power in networking and earning business through reputation and word of mouth.

Sourcebook

• Photographer Christopher Horwood
• Photographer Simon Brown

Further Reading

• Sims Hilditch: Beautifully British Interiors