How to Be A Successful Interior Designer

The philosophy of design

with EMMA SIMS HILDITCH — British interior designer and founder of the acclaimed interior-design studio Sims Hilditch.

Lesson 3 of 44

Rated 4.6/5 on Trustpilot
|

Learn from the world's best creative minds on Create Academy

The philosophy of design - Video thumbnail

Subscribe to watch

Emma’s design studio, Sims Hilditch, very much subscribes to a philosophical approach to design. She discusses how she came to this philosophical understanding of design, and how she implements the approach to each project.

From the Lesson Workbook

The Philosophy of Design

At Sims Hilditch, we very much subscribe to a philosophical approach to design. When we take on a new project, we will always first address the 'why' before moving on to the 'how' and the 'what'.

Understanding the 'Why'

A home is a living, breathing place and full of emotion, so thinking about how you want a home to feel is central to figuring out the 'why' behind any design project.

We can use the example of entering a home; ask yourself the following questions to understand the 'why'.

  • How do you want to feel as you approach the door, and what can you include to facilitate this?
  • Can you make the approach to the home more comfortable with signposting, planting and lighting?
  • What do you want to see when you first enter the home, and what emotion do you want to induce?

The Italian Art of 'La Bella Figura'

A concept I was introduced to on our travels around Italy, 'la bella figura' is the art of living beautifully. For me, this could be as simple as laying the table for breakfast or lighting a candle while relaxing with a book.

Beauty can have a huge impact on your mood, and so taking that bit of extra time to make part of your home or routine beautiful is vital in setting you up for a good day.

We find scent to be an incredibly important element of living beautifully and always factor this into our designs.

Biophilic Design

Wellness in the home is a big part of my design philosophy, and the concept of biophilic design really resonates with me. It's all about incorporating natural elements into your home to appeal to the senses. This could be plants for their visual appeal or the calming sounds of water. It's also about making the most of surrounding views and the natural light available.

Buy Once, Buy Well

An important lesson I learnt early on in my career was that it is really worthwhile to buy once and buy well, meaning it's always worth spending a little bit more on something that will last a lifetime.

I would encourage you to invest in the elements of your home that you're going to use every day, such as taps and door handles, and you will reap the rewards for years to come.

A Royal Philosophy

Many years ago, I was invited to visit the gardens at Highgrove. By means of a gesture of gratitude, my husband and I sent a hammock as a gift to show our appreciation. I received a personal thank you letter from King Charles himself, and within that letter, he said his aim when designing the garden at Highgrove was to 'Delight the eye, warm the heart and feed the soul.' This has been a philosophy that has stuck with me to this day and that I continue to apply within my own work.

Sourcebook

  • Dr Vranjes
  • Highgrove Garden tour

Get the full workbook, video lessons, and more with a Create Academy subscription.

Subscribe to access the full workbook
Access all courses SALE 20% OFF
$24 /month $30

Access 57+ courses, billed annually

Subscribe Now
Buy this course SALE 20% OFF
$158 one-time $197

Lifetime access to this course

Buy Course

Already a member? Sign in to watch

Rated 4.6/5 on Trustpilot

479 reviews

Read more

Interior and exterior confidence

Create Academy has been such a great resource. I'm in the middle of renovating a bungalow with a very large garden and the courses have offered a wealth of inform...

Harvey

Jun 10, 2026

Absolutely love Create Academy

Absolutely love Create Academy! The instructors are extremely informative, and it is beautifully filmed. Create Academy is great value for money and plan on renew...

SG

May 31, 2026

Magic in small spaces

Butter's creativity is stunning! Her ability to incorporate brilliance in small gardens is magical!

Carla

May 30, 2026

The best adventure

The best adventure. I like all the courses, but my favorite are both Rita Konig interior design courses and Anna Jones. Excellent!

Karolina Kluczewska

May 20, 2026

Emma Sims Hilditch

Your Instructor

Emma Sims Hilditch

British interior designer and founder of the acclaimed interior-design studio Sims Hilditch.

Emma Sims Hilditch is the creative founder of Sims Hilditch, one of the UK’s leading interior design studios. With a background in film production and a lifelong passion for art, architecture, and design, Emma launched the studio in 2009. What began as a small business has evolved into a powerhouse of interior expertise, renowned for its extraordinary and elegant approach to British living. Under Emma’s guidance, Sims Hilditch has been recognised as one of the top design studios by leading publications, including House & Garden, Country Life and Spear’s

Access to all courses

Get access to unlimited learning with a Create Academy subscription